Not a single syllable wasted as he examined "the timbre of the laugh, the shape of it, the length of it – there's so much information in a laugh. A lot of times, you could play me just the laughs from my set and I could tell you, from the laugh, what the joke was. Because they match."
Here's how to create distinctive memories:
You draw it.
Distinctiveness - that's one of the things that's known to help memory. We tend to remember the ones who don't quite fit in. The outliers, the oddballs and as the iconic Apple ad so resonates with "the round pegs in the square holes, the ones who see things differently."
In a study led by psychologist Jeffrey D. Wammes who ran seven different trials, from listing simple words, describing characteristics to visualising objects and writing the word as elaboratively and as decoratively as possible, here's the ONE memory trick that science says works:
Drawing the object beat every other option, including writing - every single time.
Participants often recalled more than twice as many drawn words. Wammes and his group conclude that drawing encourages "a seamless integration of semantic, visual and motor aspects of a memory trace," in their paper.
Drawing from experience, however, we believe the very act (of drawing) actually gets people into a mindset to receive the experience. We get much better at seeing details linked to the act.
In fact, "drawing a vision of what you are all about" is also called AN IDENTITY, or often referred as A LOGO.