After a brief spell in Hong Kong, he finally came to a position where he could engage in advisory work 100% – helping (legal) professionals build their brand presence in and out of Asia.
Lakhbir champions football and is adept on the field as he is on the chessboard during off hours. As a client, he spent much of his time as the voice of reason next to agencies and partners. He's also part of the original Rajah & Tann brand team and a zealous brand advocate since 2009.
Some of his greatest exploits include building expertise in multiple areas and bagging more than a handful of awards and brand recognition for the firm he's helped groom - throughout S.E Asia.
His specialities include: business development, marketing, brand research, brand management & post-launch development and media publicity.
Lakhbir graduated with a LLB (Bachelor of Law) but never felt the urge to practice. He much prefers to win people instead - and always face-to-face.