It was in Singapore that she swam with the big fish - as a creative director. Still, she didn’t feel entirely satisfied till she’s asked more questions. That's how she became a strategist.
Maggie is a compulsive reader and a consummate learner. She is interested in almost everything, but words remain her favourite expression.
She believes it’s more risky to do safe work than to risk doing good work. It’s just more fun to take it seriously.
Her motivation however, has always been to help companies and brands find their own voice, become who they say they are - and one with a human face ☺
Over the years, her best work has been with other talented individuals and clients. The preparation of the strategy, the creative - it is a collaboration from start to finish.
She’s utterly convinced that there can be no style without substance. Every job still surprises her. It’s the heart thinking that’s never boring.
Her specialities include: Brand and marketing strategy, creative copywriting, brand ideation and execution, naming, print advertising, art direction, brand architecture, styling and interiors, development and branded environments - on and offline.
There’s a lot more she can’t think of right now, but we should probably let her get some work done...