2 June 2020

According to Retail-Insight, retailers must find the right balance in their marketing to attract the widest set of shoppers.

In broad segmentations:

- There will be the young with re-established confidence and a keenness to be outdoors versus the concerns of older people wary of catching the virus.

- There will be those with more disposable income than ever having worked through the restrictions at home

- versus those unemployed or worried about their jobs.

Try reality ave to understand the evolving expectations of consumers, their changing preferences and priorities. Luxury companies that restructur

The vectors of de-risking fear

Patricia Yates, acting CEO of Visit Britain/Visit England says: “Destinations likely to see the first surge in visitor numbers are remote coastal and rural areas, places seen as “safe. It will be longer before cities bounce back.”

”Our weekly consumer sentiment surveys show that the domestic market is very nervous – so we will be focusing initially on reassurance,” she said. “But beyond that we will be looking at promoting areas outside the honeypots. What is needed is destination management to rebuild tourism more slowly and keep residents, visitors and businesses that depend on tourists happy – it’s quite a balancing act.”

'Do Something New New Zealand'' is a new take on the ''Don't leave town until you've seen the country'' campaign of the 1980s, which reminded New Zealanders that tourism started at home.

New Zealand and Vietnam are one of the first few to jumpstart domestically.

Ms Hoang Ngoc Dong Phuong, who lives in Ho Chi Minh City, will take at least five holidays around Vietnam from now to September. After that, the 33-year-old will travel to the former imperial capital of Hue, before heading up north to the mountain town of Sapa. "Basically, the deals are very, very good," she said, referring to travel offers being dangled to entice locals to travel domestically.