A MorethanOne creative director from Singapore, I’m a brand, research and innovation strategist now based in Belgium.
See my bio or Linkedin profile
Proven Recommendations
Skilled at positioning, from CNBC Asia-Pacific’s "Best Development Marketing" to Financial Times "Most Innovative Law Firm in ASEAN”, I use a synthesis of creative insights, business objectives and human behaviour to result in strong positional brands.
🔘 Brand and strategy
Brand Development
Naming/Concept Ideation
Brand Logo/Identity Design
Packaging Design/Development
Brand Communications Development
Brand Strategy Development
Custom Qualitative/Quantitative Research
Marketplace/Opportunity Intelligence
Competitive Analysis/Positioning/Messaging
Brand Architecture Optimization
— Strategy and design are how we put together new and creative solutions to deliver for the brand currency you want.
🔘 Research for go-to-market
— You get a deep and broad domain knowledge in combination with cultural and business insights, multiplied across Europe to Asia for revolutionising markets.
New Markets Discovery
Multicultural, Social, Industry Changes and Technological Shifts Research
Actionable Consumer Trends/Multicultural Analysis and Insights
Competitive Market Insights/ Business Models Research and Development
🔘 Innovation results
— By combining physical products, digital tools, and “pure” services, we come up with new market opportunities to capture new ranges of experience that competitors don’t quite “get” yet.
Market Ideation Development
Marketing Strategy Development
Naming/Custom Content
Creative Platform Development
Campaign Development
Experience Development
If you are visionary, you will find that potential and existing customers appreciate innovation — especially in an increasingly converging world.
Disrupt any “unsexy”, undifferentiated category — even law firms.
We’ve got more than two decades of proven expertise at the intersections of:
- Tech, Education & Innovation
- Business, Finance & Legal
- Consumer & Retail
- Luxury & Fashion
- Food, Drink & FMCG
- Travel, Hospitality & Real Estate
- Public and Non-profit
Interested to know/see more?
Maggie S.D. Khoo
+32 470 506 252
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