The Difference, the Position, the Story. From cookies to catwalk, lawyers to hotspots, we draw the words that are worth so much more.
Expository writing is objectively factual. It informs, explains, describes and defines the subject with clarity and brevity.
Persuasive writing holds a certain position or idea from a place of sound reasoning. It’s designed to gently nudge someone to see things your way, and take action.
Descriptive writing is highly visual. Metaphors, similes and symbols are often used to describe people, places and objects. It’s a vivid world painted with new eyes.
The narrative is the most commonly storytelling style used in novels, poetry and biographies. It’s also the most rewarding way to engage with your readers up close and personal.