Drawing out Genius

Here's how to create distinctive memories:
You draw it.

Distinctiveness - that's one of the things that's known to help memory. We tend to remember the ones who don't quite fit in. The outliers, the oddballs and as the iconic Apple ad so resonates with "the round pegs in the square holes, the ones who see things differently."

Face-to-face with Michiko Merckx

In a study led by psychologist Jeffrey D. Wammes who ran seven different trials, from listing simple words, describing characteristics to visualising objects and writing the word as elaboratively and as decoratively as possible, here's the ONE memory trick that science says works:

Drawing the object beat every other option, including writing - every single time. 

Participants often recalled more than twice as many drawn words. Wammes and his group conclude that drawing encourages "a seamless integration of semantic, visual and motor aspects of a memory trace," in their paper.

Drawing from experience, however, we believe the very act (of drawing) actually gets people into a mindset to receive the experience. We get much better at seeing details linked to the act.

In fact, "drawing a vision of what you are all about" is also called AN IDENTITY, or often referred as A LOGO.

The Design is the Engine

In business -  there’s a very clear distinction between what’s hype or something that really works. 

Design means how something works, not just how it looks. And if the design doesn’t work, no amount of marketing or style can hide the evidence.

A well-designed vehicle is engineered by the way it works, not by doing a sketch and thinking, “it would be really nice if it looked like this.”

And if you want the best equipment to point to the right direction. It must be built precisely with the kind of elements that moves you.

Each of them work individually but come together to create trust, connection, and passion. This is what creates a community of belonging - your real destination.

Best of all, people like the feeling of being part of a collective experience, even if they don’t realise it.

This sense of belonging is what successful vehicles are made of. It's always been about the one that moves you. 

Experience creates an appetite

What's on your menu?

手まり寿司 Temari sushi served at Honey Michikos

Every company has a culture. And one that has its own unique taste. 

One that is not quite the same, each in its own shape and colour, neatly packaged and tastefully delivered.

It doesn't matter if you are the new kid around the block or an aspiring eatery with eclectic taste, you are aiming for that Michelin star, or at least, you'd want to be 'cooking' it right.

Whether your guests hail from the Americas to Asia, be they Iranians or Belgians - you want their minds blown. You'd want to be making it so irresistibly good.

If you got the price right and served the way people like it, you'd be making their lives taste better. They could be 'dining' on your product or service for years to come.

You hope?

Nope.

You would want to keep things fresh. You would trawl the markets for the most seasonal. You would not stop dreaming up new flavours, test new taste buds. You would continue to roll out your gourmet best - in just as many ways, as possible.

That’s what the best chefs have always done. Because they know, their customers will always ask, "What's cooking next?"

You would want them to keep coming back for seconds or thirds and if you're very, very lucky, they might just bring their entire clan.

You'd be a household name.

Dine in - it can be quite an experience.