Nothing moves me like You do

Make eyes with someone...

This SS17, Finley frames the best shades in town with star power in a super lightweight strong metal.
Image via KOMONO, copy made for pre-testing.

Chris Martin tracked his data and got some unexpected results in The Scientist:

"I was just guessing
At numbers and figures,
pulling the puzzles apart.

The questions of science,
Science and progress.
Do not speak as loud as my heart."

What's amazing is how well this heart idea still works.

Jerry Seinfeld who's spent a decade making the best "show about nothing" has always kept to: "no hugging, no learning."

What's interesting, however was the intensive behind-the-scenes homework. Each seemingly 'off-the-cuff' character had been studiously studied by Jerry who confessed, "to a guy like me, a laugh is full of information."

Not a single syllable wasted as he examined "the timbre of the laugh, the shape of it, the length of it – there's so much information in a laugh. A lot of times, you could play me just the laughs from my set and I could tell you, from the laugh, what the joke was. Because they match."

Advertising legend Bill Bernbach, who knew a thing or two about moving people, had always known that facts were not enough. He called them “Simple, timeless human truths”. 

The best lines - buffed to a perfect shine, takes practiced professionalism to make a song. 
And, that takes work. And plenty of those feely little things no one can quite make out.
We're just happy that we got the things we wanted, and not because we needed them. 
Polish your act. It’s the only way we know-how.

Drawing out Genius

Here's how to create distinctive memories:
You draw it.

Distinctiveness - that's one of the things that's known to help memory. We tend to remember the ones who don't quite fit in. The outliers, the oddballs and as the iconic Apple ad so resonates with "the round pegs in the square holes, the ones who see things differently."

Face-to-face with Michiko Merckx

In a study led by psychologist Jeffrey D. Wammes who ran seven different trials, from listing simple words, describing characteristics to visualising objects and writing the word as elaboratively and as decoratively as possible, here's the ONE memory trick that science says works:

Drawing the object beat every other option, including writing - every single time. 

Participants often recalled more than twice as many drawn words. Wammes and his group conclude that drawing encourages "a seamless integration of semantic, visual and motor aspects of a memory trace," in their paper.

Drawing from experience, however, we believe the very act (of drawing) actually gets people into a mindset to receive the experience. We get much better at seeing details linked to the act.

In fact, "drawing a vision of what you are all about" is also called AN IDENTITY, or often referred as A LOGO.